Built personalized reorder recommendations surfaced from past purchases by recency and frequency. The feature became the single largest revenue driver on the platform, correlating with an estimated 60% of total Walmart Business revenue. A high-leverage, low-friction win for repeat B2B purchasing at scale.
Delivered a suite of B2B spending control features — Spend Analytics and Spend Limits — addressing a table-stakes need for business customers. Admins get a dashboard view of all organizational spending; configurable approval workflows enforce per-member caps for purchases above set limits. Purpose-built for larger enterprise buyers managing distributed purchasing.
Connected the Walmart Business platform to Marketo to power personalized lifecycle marketing at scale. The integration became the engine behind 130% YoY membership growth and 111% YoY CRM-contributed revenue. Enabled evergreen email and push campaigns across a fast-growing B2B customer base.
Led a 4-year program to replace 7 legacy AppleCare reporting tools with a unified, role-tailored suite serving 65k contact-center managers and agents worldwide. Rebuilt data pipelines, resolved data-integrity issues, and cut data load frequencies by 60%+, delivering near real-time performance data. Raised user satisfaction from 69% to 87.5% over the program — and the platform stayed in production 5+ years post-launch.
Drove design, development, and launch of a highly customizable performance dashboard and its back-end database systems for ~5k AppleCare senior and executive managers. Gave leadership self-serve, decision-grade contact-center data on web and mobile. Achieved 80.7% user satisfaction in the initial post-launch survey.
Defined and shipped a B2B-appropriate identity model distinct from Walmart's consumer platform — separating a business identity from the personal identities beneath it. Included 2FA and SSO to meet the security expectations of SMB, nonprofit, and government buyers. A foundational platform capability enabling everything built on top of it.